Started from zero in our early 20s. Self-taught. No connections, no funding. Just a mission — find the gaps no one else sees, and build brands that fill them.
What started as freelancing in digital marketing — managing campaigns for other people's businesses — became something bigger. We saw gaps in the market that nobody was filling. So we stopped building for others and started building for ourselves. Today, Lauder Group is 5 brands, a team of 3, and a whole lot of AI.
Gap-hunters.
We don't follow trends. We find what's missing in the market — and build the brand that fills it.
Built & marketed in-house.
From product development to ad spend — everything runs through us. A team of 3, powered by AI.
5 brands. One mission.
Started in Selangor. 5 brands built from scratch — and we're just getting started.
Built under
one roof.
Hijrah House
LIVEIslamic books for the ummah. 65,000+ sold.
Abang Sambal
COMING SOONBold sambal. Malaysian soul.
Lunea
COMING SOONSkincare. Redefined.
BioLink Lab
LIVEPeptide supplements. Science-backed wellness.
Lauder Vibe Coding
ACTIVEAI automation. Built with vibe.
It started with
a single doa.
We saw a gap — Islamic books that were either hard to understand or poorly designed. Books that gathered dust instead of changing lives. So we built something different.
Hijrah House creates beautiful, simplified Islamic books — designed for parents teaching their children doa and mengaji, and for adults strengthening their own faith. Every page is intentional. Every word, accessible.
“Hijrah” means migration — a journey toward something better. That's what every book is. A step closer.
From Hijrah House
to your home.
Books written to bring you closer. Every page, a purpose.
Doa Asas dan Munajat
The essential doa companion. Where every Muslim’s journey begins.
Rawdatul Selawat
A garden of selawat. For the hearts that remember.
Sambal with
a personality.
We saw an opportunity — sambal that doesn't just taste different, but feels different. A recipe you won't find anywhere else, made for people who actually care about what they're eating.
Three variants. One rule: it has to hit different.
Sambal Pedas
The OG. Pure heat, zero compromise. For those who like it real.
Sambal Tomyam
Thai-meets-Malaysian. Tangy, spicy, and ridiculously addictive.
Sambal Kito
All the flavor, none of the guilt. The diet-friendly sambal.
Glow like
the moon.
Lunea is skincare that believes luxury shouldn't cost a fortune. Inspired by the moon — soft, luminous, effortlessly beautiful. Designed for young Malaysian women who want real results without the premium price tag.
Affordable luxury. Because glowing skin is not a privilege — it's a right.
Whitening Soap
Brighter skin, naturally. Formulated for even, radiant tone.
Face Wash
Deep clean without the strip. Fresh skin that still feels like skin.
Face Mask
Your weekly reset. Nourish, glow, repeat.
Performance
from within.
We saw Malaysians searching for quality peptides but finding nothing local they could trust. BioLink Lab changes that — clinical-grade peptide supplements for people serious about their health, focus, and longevity.
Science you can feel. Results you can measure.
GHK-Cu
Skin repair and regeneration. Boosts collagen, reduces inflammation, accelerates healing.
Semax
Sharper focus. Better memory. Mental clarity on demand. Your brain, optimized.
NAD+
The molecule behind cellular energy. Supports metabolism, DNA repair, and anti-aging at the deepest level.
3 people. Artificial
Intelligence. No Limit.
Lauder Vibe Coding is our secret weapon — the internal AI engine that powers every brand under Lauder Group. While others hire 50, we build with 3 and break every rule about what a small team can do. This is the future of Malaysian business. And we're already living in it.
Build
Websites, apps, and tools — built with AI at a speed that shouldn't be possible for a team this size.
Automate
Ads, customer service, order processing, analytics. If it can be automated, it already is.
Scale
RM400K+ invested. 5 brands. 3 people. The math doesn't add up — that's the point.
We market what
we believe in.
Every brand we build, we grow ourselves. RM400K+ invested — all on our own products.
Meta Ads
Facebook and Instagram, optimized daily. Every brand, every campaign — scaled with precision across all five brands.
TikTok
Short-form content that moves product. From books to sambal to skincare — we make every scroll count.
Shopee & E-commerce
From listing to checkout. Every brand, every platform, every sale tracked and optimized.
Spotted. Built.
Delivered.
Spot the gap
We find what Malaysians need but can't find locally. That's where a new brand begins.
Build the brand
Name, identity, product. Every brand is built in-house from scratch.
Market it ourselves
Meta Ads, TikTok, Shopee — we spend our own money to prove it works.
Get it to you
Shopee, TikTok Shop, WhatsApp, or our website. Pick your way — we'll deliver.